Answer : Actively answer questions in the Q&A section of the site
Question: What does the product portion of the 4 P's of marketing focus on?
Answer : The product or service being marketed to consumers
Question: What style of blogging would be most effective for building relationships with customers?
Answer : Writing posts about the company and its ups and downs from inside, personalized approach
Question: What is the overall goal of social media marketing for companies?
Answer : Generate sales
Question: How far into the future should a company plan its marketing activities?
Answer : Indefinitely
Question: What is another term for "social media"?
Answer : Consumer Generated Media
Question: What type of status updates would drive visitors to the company site?
Answer : A link to a new press release hosted on the company site
Question: What style of videos can a company post on YouTube?
Answer : (a) Video Blogs + (b) Television Commercials + (c) Product Demonstrations + (d) All of the above
Question: What are the four P's of marketing?
Answer : Product, Price, Place, Promotion
Question: What is a contingency plan?
Answer : A set of actions to be taken if the original plan does not perform as anticipated
Question: What is "social media optimization"?
Answer : Creating content which easily creates publicity via social networks
Question: What is the method for being linked to other users on LinkedIn?
Answer : Connections
Question: Why is it important to have a company blog hosted on the company web domain versus a third party blogging site?
Answer : Search engine rankings will include hits on the blog as part of the overall website hits
Question: What is a "call to action"?
Answer : Giving an advertisement's receiver a specific direction such as 'visit the site'
Question: What should a company do for commercial advertisements on YouTube in order to maximize their effectiveness?
Answer : Ask the watcher to visit the company site at the end of the video
Question: What do updates to Facebook status resemble most closely?
Answer : Posts on Twitter
Question: What is a "wiki"?
Answer : Interconnected and user generated knowledge management systems
Question: What do Connections on LinkedIn effectively represent?
Answer : People and other companies the user is connected to directly
Question: Which of the following is an easy way to track the website hits of a specific marketing campaign with a link to the company website?
Answer : There is no way to know where traffic comes from
Question: What is the main reason traditional marketing will never completely go away?
Answer : It's proven to work time and again
Question: What is meant by the "blogosphere"?
Answer : The interconnected community of blogs via linking to each other
Question: How does YouTube serve a dual purpose in social media marketing?
Answer : It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube
Question: What is the character limit for posts on Twitter?
Answer : 140 characters
Question: How does a blog directly impact sales of a company?
Answer : It is typically used as the way to disperse company coupons
Question: How can a company create a forum for dialogue on LinkedIn?
Answer : Use of Groups
Question: How is site traffic useful in evaluating marketing?
Answer : Ads can send receivers to a specific landing page, which can be tracked
Question: What is meant by the concept of "viral" in social media?
Answer : Social media which is spread to viewers by the consumer, growing in popularity
Question: What is the term adopted for updates posted by Twitter users?
Answer : Tweets
Question: What is a method of marketing on Facebook which can reach several users by spending money?
Answer : Facebook Pay Per Click placed advertisements
Question: How can LinkedIn serve the company aside from social network marketing?
Answer : Job openings can easily be dispersed to qualified candidates on LinkedIn
Question: How often should a marketing plan be revisited?
Answer : As often as needed in order to revisit the plan of action and revise any new actions
Question: What would the marketing budget section of a marketing plan consist of?
Answer : The expected costs for each ad campaign based on the delivery method
Question: What is "guerilla marketing"?
Answer : Marketing which relies on time and energy rather than a large dollar budget
Question: What can a company do to offset the cost of running a blog?
Answer : Place ads on the blog which generate pay per click income
Question: What is the general purpose of posting a video blog routinely to YouTube?
Answer : It allows the company to drive website traffic to its blog
Question: What non financial measure of marketing is important to track?
Answer : New customer acquisition
Question: Which of the following is an important aspect of creating blogs and posting content?
Answer : Social Media Optimization
Question: What traditional marketing technique is YouTube closest to?
Answer : Television advertising
Question: Using which of the following two methods can a company ensure that the proper audience finds their YouTube videos?
Answer : (a+d) Post links on the company blog to the YouTube videos + Sending out mail advertisements
Question: How do ebooks represent a form of marketing?
Answer : They are often free, include useful information, and direct the reader onto the company which created the ebook for further information
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